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How to Write Effective Business English : Excel at E-mail, Social Media and All Your Professional Communications



9780749475550 1 191x300

Author: Fiona Talbot

Publisher: Kogan Page Ltd

Publish Date: 28 Feb 2016

ISBN-13: 9780749475550

Pages: 304

File Type: PDF

Language: English

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Preface

How to Write Effective Business English gives guidance to both native and non-native English speakers on how to express yourself clearly and concisely. With case studies and real-life examples that demonstrate how English is used internationally in business, and full of ideas to help you get your communications right first time, this book sets the scene for describing the benefits of good Business English, ideal for multinational companies where communication is a priority. For native English speakers, it may mean un-learning things you were taught at school and learning how to save time by getting to the point more quickly in emails; for elementary to immediate English speakers, it focuses on the areas that are easy to get wrong.

How to Write Effective Business English uses real-life international business scenarios to develop your skills and provide you with some answers that even your boss might not know. You will learn a system to help you quickly and easily write emails, letters, CVs and more. Featuring sections on punctuation and grammar, checklists to help assess progress and now with a new chapter on how to write effectively for social media, How to Write Effective Business English has been praised by both native and non-native writers of English as an indispensable resource.
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About the Author

“Assuming an intermediate knowledge of English, “How to Write Effective Business English” provides guidelines for further development, deals with real life scenarios and gives readers answers that even their bosses might not know. Focusing on emails, letters, resumes or job applications, “How to Write Effective Business English” gives readers an easy system for writing clearly, quickly and easily. …[W]ill also hold immense practical value to native English speakers who feel that their written business English needs practice. …[V]ery highly recommended for community and academic library instructional reference collections.” –The Writing/Publishing Shelf, Library Bookwatch “Midwest Book Review ” “Assuming an intermediate knowledge of English, “”How to Write Effective Business English”” provides guidelines for further development, deals with real life scenarios and gives readers answers that even their bosses might not know. Focusing on emails, letters, resumes or job applications, “”How to Write Effective Business English”” gives readers an easy system for writing clearly, quickly and easily. …[W]ill also hold immense practical value to native English speakers who feel that their written business English needs practice. …[V]ery highly recommended for community and academic library instructional reference collections.” –The Writing/Publishing Shelf, Library Bookwatch “Midwest Book Review “
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Table of Contents

Chapter – 01: Why Are You Writing?;Chapter – 02: Business Writing for Today;Chapter – 03: Quality Matters;Chapter – 04: Telling Your Story Through Social Media;Chapter – 05: Defining Business English;Chapter – 06: Writing English for Global Business;Chapter – 07: E-mail and Instant Messaging;Chapter – 08: Punctuation and Grammar Tips;Chapter – 09: Writing Tips for Everyday Business;Chapter – 10: Common Confusions and How to Avoid Them;Chapter – 11: Letter Writing
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