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Platform Revolution : How Networked Markets Are Transforming the Economyand How to Make Them Work for You



9780393354355 1 200x300

Author: Geoffrey G. ParkerMarshall W. Van AlstyneSangeet Paul Choudary

Publisher: WW Norton & Co

Publish Date: 10 Oct 2017

ISBN-13: 9780393354355

Pages: 304

File Type: PDF

Language: English

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Preface

Facebook, PayPal, Alibaba, Uber-these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value.

Platform Revolution explores the what, how and why of this revolution and provides the first “owner’s manual” for creating a platform marketplace. It provides the essential guide to unlocking the potential of an economic landscape transformed.
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About the Author

Table of Contents

“… a number of options for entering the platform age.” — Summer reading list – 10 books you mustn’t miss! – Business Digest “Platform Revolution… is not the first book on the subject. But its clarity and fact-based analysis have made it a business bestseller for 2016.” — The European Magazine “Thorough and often provocative.” — The Wall Street Journal
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